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Marketing Specialist in Cockeysville, MD at Brink's

Date Posted: 10/10/2019

Job Snapshot

Job Description



Brink’s, Incorporated is the premier provider secure logistics solutions, including transportation, ATM servicing, currency processing and other value added services to financial institutions, retailers and other commercial and government entities. The company has a proud history of providing growth and advancement opportunities for its employees.

We have a challenging opportunity for a Marketing Coordinator.

This person will be responsible for helping to manage a wide range of marketing processes and projects for the U.S. Marketing team (including an in-house writer and designer). This will include interactions with the Sales, Global Product Marketing, and Customer Experience departments to ensure that content, collateral, and other communications reflect the brand of the company accurately. In addition to a range of administrative and marketing support duties, this person will help to develop and execute strategic initiatives within the U.S. Marketing department across all of lines of business. This role reports to the Director of U.S. Marketing.

Duties and Responsibilities

• Assist U.S. Marketing Director and team in coordinating various integrated communication and marketing projects.
• Collaborate with the team to provide input and manage approvals on various deliverables as they move through stages of creative development (content writing, design, production).
• Keep and distribute meeting notes, adhere to project timelines, and coordinate follow-up for action items internally across departments and externally as needed.
• Coordinate development, editing and ordering of needed department materials, including sales collateral and branded giveaways.
• Monitor and manage blogs and social media accounts for communications related to the company, industry and competitors. Assist in the development of a strategic content calendar. Coordinate all necessary approvals of drafted content from internal company stakeholders. Own process of content posting and community management for U.S. Marketing posts and channels.
• Assist in content updates and coordinate various web maintenance requests as needed for the Brink’s U.S. website. Assist in review of site analytics and reporting.
• Become a channel expert in email marketing. Assist in the development of a campaign automation strategy. Manage creation, testing and sending of email templates, scrub and maintain recipient lists. Track email performance, reviewing reports and activity to help identify corrective modifications for future campaigns.
• Collaborate with the Sales team (and occasionally Sales Ops) to identify and develop requested marketing support materials (case studies, references and testimonials, digital campaigns, etc.). Help to coordinate creative development, content approvals, and delivery of requested materials while maintaining open communication and setting clear expectations.
• Help develop and institute a defined process for trade show exhibiting within the company. Assist in managing trade show communications between sales team representatives and third-party vendors. Coordinate pre-show, in-show and post-show tasks, including event registration, billing, equipment and booth approvals, and shipping communications.
• Assist in department budget management by owning various important financial tasks (check requests, budget tracking, invoice management, etc.). Work with the Marketing Director to help implement a monthly financial reporting process for the department.
• Help ensure adherence to established brand guidelines for all internal and external marketing materials, including presentations, branded content, and sales collateral.
• Utilize team-based project management software to ensure transparency of project progression with marketing colleagues.

Job Requirements



Knowledge, Skills and Abilities

• 3-5 years of experience in a marketing position in a corporate environment or equivalent internship experience
• Intermediate background in Adobe Creative Suite a plus (Photoshop, InDesign and Illustrator)
• Experience maintaining corporate social media accounts
• Experience with marketing automation platforms, Pardot experience a plus
Strong attention to detail
• Ability to learn new programs and tasks quickly
• Strong people skills & communication skills (written and verbal), ability to work with a wide variety of personalities
• Service-oriented mindset
• Ability to work well with a remote team, with strong pro-activity and initiative to self-start
• Excellent time management skills
• Excellent proofing skills
• Flexible, creative, energetic, detail oriented and with a positive attitude
• PC literacy required; MS Office skills (Outlook, Word, Excel, PowerPoint, etc.)

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We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.